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At the 2024 Miami GP, The Visa Cash App RB Formula One Team revealed a special livery celebrating the Cash App Chameleon Card with a reveal that has been called "the best car reveal of all time".
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Welcome to the VCARB Wash.
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RESULTS
1.3 Billion Impressions
43K Team Follower Increase
300% Card Order Increase
AWARDS
Clio Sport Silver 2024
Biz Bash Best F1 Activation 2024
CREDITS
Role: Creative Director
Experiential Designer: Allison Myers
Clients: Visa, Cash App, Red Bull Racing, Hugo, Voss
Agency: NVE Experience Agency
Fabricator: LUTN
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