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During the Summer of 2024, Sol De Janeiro toured the country with its Sol-cial Club Campaign footprint, highlighting its iconic product line, with sampling, gamified giveaways, photo moments and sweet treats.
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RESULTS
6 Cities
15,000 Consumers
485% Average Sales Lift
CREDITS
Role: Creative Director
Experiential Designer: Allison Myers
Client: Sol de Janeiro
Agency: NVE Experience Agency
Fabricators: Cactus, LUTN
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