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On January 21st 2020, Cruise Automation, in partnership with GM, launch the first all-electric, shared, autonomous vehicle: The Origin, in San Francisco.
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The event included the car reveal, press interviews and a lobby with experiential representations of the safety and environmental factors that make this vehicle so unique.
RESULTS
8.5M social impressions (it was a lot back then)
20x increase in signups at GetCruise.com
365 primary print stories
CREDITS
Role: Creative Director
Clients: Cruise
Agency: Jack Morton Worldwide, Anomaly
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