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In the summer of 2022, Diageo brand Ciroc, launched it's newest flavor, Passion.
To launch this complex and bold flavor, the brand took over NYC's Harlem Parish, to create a multi-sensory experience to highlight the flavor profile of the liqour.
CREDITS
Role: Creative Director
Experience Designer: Allison Myers
Clients: Diageo
Agency: NVE Experience Agency
Fabrication: Pink Sparrow, Agora
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